Privacy policy

Last Updated: March 28, 2026

Genuins LLC (“Genuins,” “we,” “us,” or “our”) takes your privacy seriously. This Privacy Policy explains what personal information we collect, how we use it, and your rights in relation to it when you visit genuinsusa.com or make a purchase from us.

1. Information We Collect

We collect the following categories of personal information:

a) Information you provide directly:

• Name, email address, shipping and billing address, phone number

• Payment information (processed securely by our payment provider — we do not store full card details)

• Account credentials if you create an account

• Communications you send us (support requests, reviews, feedback)

b) Information collected automatically:

• IP address, browser type, device type, and operating system

• Pages visited, time spent on pages, referring URLs, and click data

• Cookie identifiers and similar tracking technologies

c) Information from third parties:

• If you connect via social media or third-party login, we may receive basic profile data

• Analytics and advertising partners may share aggregated data about your interactions with our ads

2. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders, including shipping and returns

• Send transactional communications (order confirmations, shipping updates)

• Respond to customer service enquiries

• Send marketing communications where you have opted in — you can unsubscribe at any time

• Improve our website, products, and customer experience through analytics

• Detect and prevent fraud, abuse, and security threats

• Comply with applicable laws and legal obligations

3. Cookies & Tracking Technologies

We use cookies and similar technologies to operate and improve our site, personalise your experience, and deliver relevant advertising. These include:

• Essential cookies — required for the site to function

• Analytics cookies — help us understand how visitors use the site (e.g. Google Analytics)

• Marketing cookies — used to serve relevant ads on third-party platforms

You can manage cookie preferences through your browser settings or via our cookie consent tool. For more information, see our Cookie Policy at genuinsusa.com/cookie-policy.

4. Sharing Your Information

We do not sell your personal information. We may share it with:

• Service providers who help us operate our business (e.g. payment processors, shipping carriers, email platforms, returns software such as Loop Returns)

• Analytics and advertising partners (in aggregated or pseudonymised form)

• Law enforcement or regulatory bodies where required by law

• Successors in the event of a merger, acquisition, or sale of assets

All third parties we work with are required to handle your data in compliance with applicable privacy laws.

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes set out in this policy, comply with legal obligations, and resolve disputes. When no longer needed, data is securely deleted or anonymised.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access — request a copy of the information we hold about you

• Correction — request that we correct inaccurate or incomplete information

• Deletion — request that we delete your information, subject to legal obligations

• Opt-out of marketing — unsubscribe from marketing emails at any time via the link in any email, or by contacting us

• Data portability — request your data in a portable format where applicable

To exercise any of these rights, contact us at support@genuinsusa.com. We will respond within 30 days.

7. California Residents (CCPA)

If you are a California resident, you have the right under the California Consumer Privacy Act (CCPA) to know what personal information we collect about you, request deletion of your personal information, and opt out of any sale of your personal information.

We do not sell personal information as defined under the CCPA. To submit a CCPA request, please contact us using the details in Section 11.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will delete it promptly.

9. Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, or misuse. However, no transmission over the internet can be guaranteed to be fully secure. You provide your information at your own risk.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the revised policy on this page with an updated effective date. Your continued use of the website after changes are posted constitutes acceptance of the revised policy.

11. Contact

For any privacy-related questions or to exercise your rights, contact us at: support@genuinsusa.com.

Or by mail: Genuins LLC, 13509 Lyndon B Johnson Fwy, Suite 200, Garland TX 75041.